Forever is a sick song – but so’s the video! Unless you actually WANT to see will.i.am in a babygro?
There have been plenty of instances where music has been blamed as a catalyst for bad things happening. From mods and rockers fighting on Brighton beach in the 60s, to miserable teens engulfed by emo, to satanic chants revealed by playing 12″ records backwards, all the way to Eurovision. But never before has a single song been a catalyst for a music video that will chill you to your very core.
American producer Wolfgang Gartner calls upon rent-a-rapper will.i.am for ‘Forever’, a thumping electro track all about how partying should last for ever and ever. It’s great.
But the video isn’t.
Unless you want to see will.i.am as a singing foetus on an ultrasound screen or his bearded face superimposed on a toddler’s body do NOT click play on the video above!