Beauty And A Beat delivered 10.6 million views in just 24 hours.
It’s official! Justin Bieber has smashed the VEVO record for most watched music video in 24 hours delivering 10.6 million views for “Beauty And A Beat” featuring Nicki Minaj.
The video is currently at more than 20 million views since its premiere on Friday.
Bieber’s music videos and original programming have collectively delivered nearly 3 billion views across the chanel so far!
“Beauty And A Beat,” is the third single from Bieber’s platinum album, Believe. The album’s first two singles, “Boyfriend” and “As Long As You Love Me,” are both multiplatinum.
There really seems to be no stopping the Biebster.