Will.I.Am pulled in popular Vine, YouTube and Maker Studios artists to appear in the bonkers video.
Will.I.Am and Cosy Wise have unveiled the video for their new single It’s My Birthday.
Always plugged in to technology and the internet in general, it’s no surprise that Will.I.Am pulled in popular Vine, YouTube and Maker Studios artists to appear in the bonkers video.
A mashup of fantasy, tech products and pretty girls, the It’s My Birthday visual introduces Will’s newest protege Cody Wise. The former Black Eyed Peas star told KISS that he signed Wise to his label at just 14 years old.
So what’s with the birthday-related tracks at the moment? Will.I.Am told us that his single was supposed to just be called ‘Birthday’, but he added the ‘It’s My’ because of the Katy Perry single.
See what happened when Will.I.Am and Cody Wise came into KISS towers.
Watch the video for It’s My Birthday below.