The animated video, which doesn’t feature Hill, seems to illustrate the passing of time.
Becky Hill has unveiled an abstract video for her first solo single, Caution To The Wind.
Directed by Fred Rowson, who has also worked with Tinie Tempah, the animated video, which doesn’t feature Hill, seems to illustrate the passing of time. Rowson described the vision as “a world in which we see the processes of creation, growing and ageing, shrunk down to model size and played out in front of our eyes”
The Gecko (Overdrive) vocalist and songwriter said she really liked the phrase ‘caution to the wind’ and used that as a starting point when writing the song.
“When I looked it up I saw it was an idiom and I decided to write a song based around idioms,” she explained. “There are around thirteen on Caution like ‘Come hell or high water’ and ‘I’m going to go the extra mile’. They’re how I feel about myself and my music.”
Hill is currently putting the finishing touches to her album, sonically it will echo her love of 90′s pop music via production from peers such as good friends MNEK and Two Inch Punch.
“I want to be an artist that lasts”, she says. ‘I’m not here to be a ‘pop star’; I’m here to make great music. I’m not here to be in the public eye, I’m here to perform, and do what I love. Whether this is possible I don’t know, but I would love to be as big as I can possibly get, and retain my credibility and my dignity. Ultimately, I just want to be happy.”